Who Owns Yeezy? Ye-Adidas Could Face a Messy Divorce
Adidas’ decision to cut ties with musician Ye has sparked a quagmire over how the intellectual property developed by the two parties’ multibillion-dollar partnership is split and whether there is a way forward to avoid a court battle. Ye’s company, Mascotte Holdings, appears to be running more than 160 trademark applications and registrations for his…

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