Yeezys are About to Hit the Resale Market at Crazy Prices
After the announcement of the Adidas and Kanye West split, Yeezy model owners rushed to pay attention to the already highly rated sneakers that will soon be on sale at exorbitant prices. On October 25, Adidas officially announced the termination of its partnership with Kanye West. As soon as the news came out, the loyal…
Who Owns Yeezy? Ye-Adidas Could Face a Messy Divorce
Adidas’ decision to cut ties with musician Ye has sparked a quagmire over how the intellectual property developed by the two parties’ multibillion-dollar partnership is split and whether there is a way forward to avoid a court battle. Ye’s company, Mascotte Holdings, appears to be running more than 160 trademark applications and registrations for his…

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